The rise in e-commerce has provided the retailer with a wealth of customer data that they would have been otherwise unable to collect. Through the use of modern data analysis techniques including Formal Concept Analysis, Content Based Algorithms and Collaborative Filtering Algorithms, it Is possible to mine this wealth of customer data and produce product recommendations that can be delivered to the user via a smart user interface.

ENQUIRY: The ACES Journal of Undergraduate Research
ISSN 1759-6734 (Online) — ISSN 1759-0515 (Print)
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